I must admit, there were times in my life when ‘Label’ was important. Russians have a reputation of being ‘Label Whores’ and that applies to all aspects of life - luxury means 'I am special'. For me, ‘Label’ always represented understanding/ appreciation of high quality and craftsmanship. However, these days ‘Labels’ have nothing to do with old fashioned quality and pride of ownership. Go to any ‘famed’ restaurant in NYC, Dallas, DC, Miami, Boston, LA (after waiting 3 months